Future Design Lab
________________________________
Envisioning Rather Than Predicting
The future is not something to be predicted—it is something to be envisioned.
At the Future Design Lab, we decode “signals of the future” collected globally and translate them into multiple foresight-driven scenarios.
Together with executives, managers, and members of companies and organizations, we transform these scenarios into practicable strategies and create new businesses. In an era where the pace of change accelerates daily, it is essential to have both a clear direction and the flexibility to adapt. We stand as a trusted partner, supporting clients to shape their future with confidence.
________________________________
Why Conventional Approaches No Longer Work
In many large companies, making long-term visions often amounts to nothing more than “annual minor adjustments” in response to external changes. And new business ideas often remain within the extension of the existing ideas, failing to lead to truly innovative shifts or bold challenges.
In addition, many companies lack opportunities to systematically discuss weak signals for the future or structural shifts across society internally, which cause difficulty in creating a shared vision of the future between the executives and the frontline members. Yet markets and societies are evolving at unprecedented speed, and future can no longer be managed by conventional, linear thinking. We believe now is the time to seriously envision what your company could become in five or ten years—and to build strategies based on that vision.
________________________________
Our Foresight Approaches
Our works go beyond forecasting or data analysis. Building on an extensive global database of “weak signals”, we use horizon scanning method to capture early signs of change and innovation. From there, we construct multiple future scenarios—they are not just hypothetical stories, but practical pathways that serve as guides for strategic decision-making and business development.
Our approaches also integrate other methods, such as insights for personal value shifting, cultural anthropology, and future design studies, enabling us to capture social changes and cultural dynamics often overlooked by numbers and statistics alone. We provide the full cycle service: from scenario building to back casting-based strategy design, executive agenda-setting, and concrete business concept development.
________________________________
Our Services
Future Design Lab supports companies and organizations in creating their desirable futures through a wide range of solutions. All our solutions are rooted in foresight studies. Rather than providing one-off consulting services—we aim to build long-term partnership to drive sustainable transformation.
We keep developing three essential capabilities for client services:
・Providing frameworks for envisioning futures and constructing future scenarios.
・Collecting, analyzing, and providing logic structuring of signals, trends, and structural shifts.
・Providing facilitation that enables co-creation of future in companies and organizations.
By uniting these elements, we fully support future-oriented clients to navigate uncertainty and to seize opportunities in an evolving world.
Please ask the inquiry about our company and services to the address here.
webmaster@jri.co.jp